This was an extremely successful campaign where the challenge was making sure audiences knew all of the different ways this concert could appeal to them. We started by identifying which segments would be interested and focused on aspects of the event they’d find most attractive whether that is the focus on Disney movies, Broadway stars or the world famous Chicago Symphony Orchestra.
We relied on existing compelling media (youtube videos) to reduce the amount of text and made sure to remind our audience about the wonderful deals available for children which had always been a huge driver of engagement.
